Phoemela Baranda (born October 1, 1980) is a Filipina model, actress and was the entertainment anchor of ABS-CBN’s weekday flagship news broadcast of TV Patrol. She is a former officer and currently a member of Professional Models Association of the Philippines (PMAP) and appears regularly on magazine covers and advertising campaigns. Currently she has already appeared in 5 Tagalog movies, 4 TV series' and was once a host for the Philippine reality show Extra-Extra. Recently in 2008, Phoemela was a contestant in the Philippine version of Fear Factor.
Phoemela Baranda started modelling when she was 13 years old, joining the clothing brand Pink Soda’s club search where she was selected. Her first commercial was for Extraderm, a line of facial products. She continued modeling stints in ramp, mainstream media advertising campaigns and print media, appearing on the covers of the local editions of Uno, Cosmopolitan,Seventeen, T3, Mega Magazine, Preview, Marie Claire and Maxim.
In 2000, she briefly played a minor part in the Philippine television series Pangako sa ’Yo (I promise you), which she quickly followed up with a teen-comedy movie role opposite Carlos Agassi in the 2001 movie Cool Dudes, which paved the way for her acting career. In 2003 she played Esmeralda in the GMA series Narito ang Puso ko. She got her first hosting stint in Extra Challenge when she did a successful audition when Miriam Quiambao left the reality show in 2003. She has then transferred to ABS-CBN as a segment host for the showbiz gossip showThe Buzz, which paved the way for her next project as showbiz anchor-woman for TV Patrol.
Baranda placed 23rd in the FHM Philippines 100 Sexiest Women of the World in 2006; she has also placed 48th in 2003, 29th in 2004, 49th in 2005, and 79th in 2007. She did not rank in 2008. Baranda has relied on Dra. Vicki Belo for her cosmetic concerns; she has also hosted several special events for the Belo medical group.